Leadership team
The people behind Asprey
A multi-disciplinary team of asset management, financial, business intelligence, software development, strategy and transformation specialists. UK-based, permanent staff: no pre-sales hand-offs.
Board & directors
Five directors. One operating team
Key team members include Asprey Company Directors, who are also business owners, supported by a wider team of specialists. This structure ensures every client project benefits from the highest level of industry expertise, combined with strong business insight and long-term relationship continuity.
Founder
Ian Ellis, MBA
Chairman
- AspireBI methodology
- 22 yrs at EY
- Strategic & financial
Ian founded the company and was the driving force in developing the AspireBI methodology for strategic asset management that Asprey still uses today.
Ian leads the Board to ensure effective governance, strategic direction and performance oversight. Before founding Asprey, Ian spent 22 years at EY in Corporate Finance and Management Consultancy, dealing with major projects in the public and private sectors.
Tech & innovation
Marius Buragas, MBA
Technical Director
- Asprey Assets platform
- Product innovation
- Azure & integrations
Marius leads technology and product innovation at Asprey, and the engineering of Asprey Assets: the modern platform that is bringing the whole Asprey Suite together. Working with colleagues and clients, he sets the direction for what it does next and turns new ideas into new capability.
He heads the development team, runs the secure Microsoft Azure platform that hosts our clients’ systems, and works directly with clients on technical consultancy, complex integrations and bespoke development.
Delivery & quality
David Ellis, BSc
Operations Director
- Project management
- QA & training
- Product specialism
David’s primary role is oversight of all project management and quality assurance processes. As an experienced training and management professional, he also oversees the delivery of training programmes.
David is Asprey’s leading product specialist with hands-on expertise in all aspects of our product suite: from module implementations and operations through to data analysis and migration. With extensive project experience, he excels in defining business requirements and customising to meet organisational needs.
BI & strategic
James Whelan, MSc
BI Director
- Option appraisal
- Power BI
- Population data analysis
James leads the implementation of Asprey’s investment option appraisal and asset valuation/rationalisation solutions.
With a strong academic background, including a bachelor’s in economics and a master’s in finance, management and leadership, James brings both foundational and advanced expertise. He heads the team responsible for the critical analysis of population data, enabling deep understanding of the drivers for change. James also leads client consultations on option appraisal and bespoke Power BI report development.
Commercial & accounts
Rachel Ratty, MBA
Commercial Director
- Founding director
- Social housing since 1998
- Key accounts
Rachel is a founding Director and an experienced, commercial project manager with both practical and academic expertise.
Her deep understanding of the strategic lifecycle challenges faced by businesses at board and operational levels is complemented by her extensive experience in the social housing sector since 1998. With a broad background spanning business operations, finance, marketing and sales, Rachel oversees project and contract negotiations as the Commercial Director and key account manager.
Disciplines under one roof
Six specialisms. One delivery team
Asprey’s senior team is multi-disciplinary by design. Every engagement draws from each of these specialisms.
Holistic asset management
Stock condition, decent homes, building safety, housing quality and compliance, lifecycle planning and component-level investment modelling: the operational core of every engagement.
Owns Module configuration, asset hierarchy & survey strategy.
Financial planning
Long-range forecasting and treasury inputs: turning component-level data into justifiable board-ready spending plans.
Owns Investment forecasts & option appraisal scenarios.
BI & analytics
Population analysis, Power BI report development and dashboards that translate operational data into evidence for executive decisions.
Owns Report packs, KPIs & data quality reviews.
Software development
In-house engineering, API design, integration and Azure platform work.
Owns Product roadmap, integrations & bespoke extensions.
Strategy
Investment option appraisal, portfolio valuation and rationalisation and the AspireBI methodology underpinning long-term asset strategy.
Owns Strategic reviews & board-level recommendations.
Transformation
Process review, change management and migration delivery: moving organisations from legacy systems and spreadsheets onto a single record.
Owns Migration plans, training & capability transfer.
How we work
Four principles, applied to every engagement
Permanent UK staff across two offices. Continuity, accountability and trust by default.
Directors and senior staff actively involved in all work streams.
Multi-disciplinary teams with real-world experience: asset management, financial, BI, software, strategy and transformation specialists working together.
Ongoing knowledge sharing, structured account management and practical support: not a procurement-then-vanish service model.
Where we work
Two UK offices, one connected team
Our two hybrid working locations. King’s Lynn houses our HQ, R&D, support and BI functions; Northumberland is our client services hub for project management, consultancy and data analysis.
Headquarters
King’s Lynn, Norfolk
Our HQ, housing research, development, support and BI teams. Centre for product engineering and technical innovation.
Client services
Northumberland
Home to our client services team and equipped for delivery across the UK. Centre for service delivery and innovation.
We have successfully serviced our clients remotely, both to minimise our carbon footprint and more important, to maximise client access to our people.
Continuity & succession
Knowledge transfer is structural, not personal
Our extensive corporate knowledge is embedded across the organisation and readily accessible to clients. This provides valuable continuity in the face of staff absences, turnover, or internal knowledge gaps: challenges frequently encountered within the social housing sector.
Our best-practice knowledge is integral to every implementation, and our structured support and account management approach ensures meaningful knowledge transfer and long-term client capability.
2002
Founded: 25th anniversary in 2027. Same sector, same focus, throughout.
Tenure
100%
UK-based, permanent staff.
In-house
Source: Companies House (incorporated 11 July 2002).